How to Start a PHOTOGRAPHY Business in 2023

            Join me and learn six (6) ACTIONABLE STEPS that you can take to start up a photography business this year.

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0:00 Introduction
0:27 Identify Your Niche
1:36 Register Your Business
2:47 Choose an Ecosystem
4:05 Launch a Website
5:35 Set Up a Pricing Framework
6:44 Scale the Business
9:00 Closing Quote


"Co-founder and co-CEO of Robinhood Vladimir Tenev speaks onstage during TechCrunch Disrupt NY 2016 at Brooklyn Cruise Terminal on May 10, 2016 in New York City.", by Noam Galai/Getty Images for TechCrunch, licensed under CC BY 2.0

"Salim Ismail during a public conference at Discovery Ontario Centres of Excellence.", by Irene Shih, licensed under CC BY-SA 4.0


The very first step is to identify your niche.

This is easily the biggest mistake that I see new photographers making - and also something I did wrong for a long time.

Trying to be a jack of all trades and do everything from weddings to sports to real estate to concerts will not help you to build a consistent roster of clients that you can rely on for your work.

The second step is to register your business and set up the framework.

If photography is actually something you want to do with your life, even if you only choose to do it as a side hustle, you should invest the time in properly registering your business.

This includes deciding whether you want to be a sole proprietor or an incorporated business, getting a tax number, finding commercial liability insurance, and setting up a client management system with accounting, contracts, and invoicing templates.

The third step is to identify your ecosystem.

What do I mean by 'ecosystem'?

A lot of new photographers will concentrate on the specific camera they want to buy, thinking they want Canon R5 or a Nikon Z72, or whatever it might be. 

But your camera is only one part of the equation. You also need to consider the lenses, the lighting equipment, the studio gear, and all of the accessories that you're going to buy with it. And this is referred to as the camera ecosystem.

Moving on, the fourth step is to launch your website.

SquareSpace is an option, but I also see photographers using Wix, Format, Adobe Portfolio, and a number of other alternatives.

The fifth step is to identify a pricing framework.

I am a huge advocate of starting your photography business while working a day job. A lot of people think you need to take this big leap of faith and drop everything to try and become a photographer. 

My suggestion? Hold on to your day job and figure out what similar photographers with similar experience levels are charging in your area. 

The sixth step is to identify a plan for scaling your business.

There are many different ways to scale a business: cold calling, referrals, word of mouth, online presence - the list goes on.

But all of these things I just mentioned are external factors - they all require somebody else to take action on your behalf. And when you're first starting out, you have almost no control over that.


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